Toronto Songstress Joyia Delivers Dreamy New Single “Ritual” – The Hype Magazine
Canadian songstress and producer Joyia debuts sweet new single “Ritual” via Empire. Her crisp and airy vocals slink over the jazz-infused production creating an atmosphere akin to a lazy Sunday morning. The dreamy record is an ode to the subconscious and habitual way people express love of all kinds; the little things like a cup of coffee or a phone call that bring us closer together.
The accompanying visual is a project that captures the candid and honest moments between real people in the singer’s life. While conceptualizing the video, she thought nothing better than to actually show the love that people experience with one another in their day-to-day lives.
“I wrote this song about love, and the little ways in which we love each other,” Joyia explains. “I wanted to actively show love. I feel like love is something that the world really needs, especially right now. People can always listen to my song on a streaming service, so what I wanted them to really experience was the true message of the song in a realistic and relatable way.”
With a heavy focus on vocals and songwriting, the multi-talented Toronto, Canada singer, songwriter, producer and DJ Joyia leads the creative vision for all her records. Fans of the songstress strongly connect with the personal stories she shares through music as she writes with true sincerity and vulnerability. Joyia has received support from major outlets like CBC Radio in Canada, Reprezent Radio in the UK, Complex, Sidewalk Hustle, Exclaim Magazine and more.
Joyia began producing electronic music and DJing at age 16 after attending her first Swedish House Mafia concert. She later went on to DJ her first show at once legendary club The Guvernment at age 18. Learning the fundamental elements of production in her teens, the young multi-hyphenate has since refined her musical style and evolved her sound, returning to her early soul, jazz, and R&B influences.
She first began her musical journey at age six singing in her church choir and she credits that for her lifelong love of music. Religion is just one of the many themes on her forthcoming EP Baptism, slated for release later this year. The project embodies self-discovery through exploration of the themes and events that shaped who she has become, telling the story of her life thus far. Sonically, it’s a return to her roots of old R&B, soul, jazz and bossa nova that she loved as a young girl blended with her later technical expertise in electronic music. The unique combination of influences breeds a new more acoustic-leaning sound that is pushing the envelope for Toronto R&B and beyond.