Maestro Dobel Tequila Introduces ‘Artpothecary’ Championing Contemporary Mexican Creatives – The Hype Magazine


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Published on May 12th, 2021 | by Jerry Doby

Maestro Dobel Tequila, creators of the world’s first Cristalino, recently announced the launch of Maestro Dobel Artpothecary, a creative platform and series of immersive experiences which celebrate contemporary Mexican art and culture. Debuting this year at Frieze New York, Maestro Dobel Artpothecary has commissioned globally renowned designers Bompas & Parr to bring to life ‘The Fruit Chemist.’ This unique bar experience features rare and unusual Mexican fruits paired to complement Maestro Dobel’s smooth range of tequilas, and spotlights the work of Orly Anan, leading Colombian-Israeli Visual Artist based in Mexico City.

Born from 11 generations of tequila making legacy, Maestro Dobel leans on over two centuries of mastery to innovate in its portfolio of award-winning tequilas. In the same way that Maestro Dobel cherishes and looks to its traditions to create its tequilas, the brand recognizes those who share the same level of commitment, expertise and mastery.

A true champion of modern Mexican culture, the Artpothecary is a celebration of this eternal pursuit for innovation, by showcasing the visionaries and wealth of creativity in Mexico.

Beyond its debut at Frieze New York this past week, Artpothecary will invite art world experts and artists alike to unleash their inner mastery – coming to life through a series of live events, experiences and partnerships across the United States.

Maestro Dobel has engaged Art world expert and Anónimo Colectivo Founder and Managing Director Alejandra Martínez as Creative Director, curating the annual vision for Artpothecary and partnering with leading Mexico-based artists to share their work.

As part of Artpothecary, Maestro Dobel also proudly celebrates Mexican-American Artist Eduardo Sarabia and his latest installation “The Passenger” at Desert X in Palm Springs, California.

About Maestro Dobel Tequila

Maestro Dobel® Tequila was born in Jalisco, Mexico in 2003 from a groundbreaking family of tequila-makers, who challenged traditional production methods to create the first modern expression of tequila. With deep respect for legacy, founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is a modern expression of tequila, with a heritage and refined craft that spans over 250 years. Maestro Dobel is an innovator in the category – having introduced to the global market the first Cristalino with Dobel Diamante and the first Smoked Tequila with Humito – and has produced some of the finest and smoothest range of tequilas.

Maestro Dobel® Tequila. 40% Alc. /Vol. (80 Proof). Trademarks owned by Maestro Tequilero, S.A. de C.V. ©2021 Proximo, Jersey City, NJ. Please enjoy responsibly.



About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.






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