KYLEYOUMADETHAT Releases New Single “Haha” Feat. Justis Bratt – The Hype Magazine
Primed for a major breakthrough, rising Toronto artist and producer KyleYouMadeThat unveils his new track “Haha” feat. Justis Bratt today via The Heavy Group/Republic Records.
This time around, the producer turns a sample of an ominous laugh into the perfect fuel for a head-nodding beat. Cymbals simmer as the melody dips in and out of the groove before Justis Bratt, whom Kyle discovered on Tik Tok after she rapped to his beat of “Haha,” pulls up with head-spinning rhymes. The track ultimately illuminates KyleYouMadeThat’s distinct ability for transforming disparate sounds into dynamic melodies as the chorus hits hard and hypnotizes all at once.
Only a couple of weeks ago, KyleYouMadeThat linked up with Shaylen and Bryce Vine for “Do Si Do, which attracted widespread acclaim. Billboard cited it among “Spotify Editors’ Picks for New Music Friday,” and Entertainment Tonight even touted it on its weekly roundup. He also joined forces with multiplatinum rapper YBN Nahmir, Joseph Black and YB Redencion for the intimate and introspective single “Make You Happy.”
Last month, he popped off alongside Coi Leray and Kaash Paige on “All About Cake.” Inciting excitement among tastemakers, DefPen noted, “KyleYouMadeThat is making a major name for himself in the world of R&B and hip-hop,” and HipHopDX praised how “KyleYouMadeThat switches up tempos in his new single ‘All About Cake’.” It has already spawned north of 10 million TikTok dance videos with creations by everyone from Lizzo to Charli D’Amelio.
Meanwhile, his debut single “HOOPLA”—the collaboration between KyleYouMadeThat and NLE Choppa—has racked up nearly 2 million streams to date and earned critical acclaim. HotNewHipHop enthusiastically described it as “a bouncy banger.” “HOOPLA” initially exploded on Tik Tok when KyleYouMadeThat shared nothing more than the beat on his page. Dance influencer Karaleigh Cannella shared a viral dance soundtracked by the production, and Seventeen praised it among “The Hottest TikTok Dances You Can’t Stop Doing.”
KyleYouMadeThat already moved the internet, and now he’s set to move the culture. Soundtracking 16 million-plus videos on Tik Tok and generating views in the billions by 2021, the Toronto-born artist, producer, and creative cooks up genre-defiant anthems and curates viral moods. After years producing for the likes of Trey Songz, Ryan Leslie, and Tinashe, he found himself stuck at home at the onset of the Global Pandemic. He leveled up all-around, becoming more proficient at graphic design, photo editing, and video editing. He also studied Tik Tok and pledged to “get a viral hit.” He didn’t just go viral; he practically broke the platform. “Crystal Dolphin” incited videos by dozens of influencers such as Charli D’Amelio [102 million followers], Addison Rae [71 million followers], SpencerX [50 million followers], and Loren Gray [50 million followers] as well as superstar Jason Derulo. Not to mention, the success translated to other platforms with 56 million streams on Spotify. Meanwhile, “All About Cake” inspired videos by everyone Kimberlyloazia [31.8 million followers] and Tony Lopez [23 million] to three posts from Lizzo. It would be his off-kilter sonic sensibility that shined through the loudest though, defining a whole wave in the process under the radar. Now, he asserts himself as both a trend architect and precise hitmaker on a series of 2021 singles for The Heavy Group/Republic Records, tipped off by “HOOPLA” with NLE Choppa.