Get to Know Frankie Vegas, the Brains Behind “WHO’S FRANKIE” – The Hype Magazine

Spirituality, healing, and guiding others in their personal journeys are all things that CEO, founder, and hypnotherapist Frankie Vegas holds near and dear to her heart. From a young age, Frankie knew that she wanted to make a difference in the world. Growing up with parents who introduced her to natural healing, Frankie was always in tune with her emotions and viewed the world differently than her peers. After leaving her corporate job, Frankie made it her mission to change the lives of others and became a licensed hypnotherapist. Since then, she has worked with the likes of Chanel West Coast, Yris Palmer, India Shawn, October Gonzalez, and more. We sat down with the spirituality guru to learn more about her road to hypnotherapy and her brand, WHO’S FRANKIE. 

1. Tell us the story behind WHO’S FRANKIE.

WHO’S FRANKIE launched officially in January of 2021, but the concept and idea were created years before. I have always wanted to share healing with anyone who needs it, and coming from Native American and Italian backgrounds, these ideologies of energy and vibrations surrounding us, made the pull that much stronger for me. Everything is connected and I felt a calling to create a space where people can find whatever tools they need to help them on their journey to spiritual growth and health. The name represents the fact that we spend most of our lives trying to discover who we are, what makes you, you. I wanted to connect with people on a deeper level, beyond this shell we carry and the egos we obtain. I wanted to heal people on a soul level. and here we are. What matters to the brand is who we are at our core, we are all souls, we are all the same.

2. How did your parents/your upbringing contribute to your current career?

It completely shaped who I am! Without that spiritual influence at an early age, it probably would have taken me a lot longer to discover all of these beautiful things haha. I soaked it up and it really felt like home to me. Probably one of my favorite things about my parents is their open minds. This gave me the confidence to believe that anything is possible, and I can achieve anything I set my mind to, including the idea of helping to heal the world.

3. What is your biggest passion?

My biggest passion is to create change in minds and hearts. I believe this has led me to be a writer and a spiritual brand founder. I want to help influence the next generation to be creative, inventive, confident, and powerful. I am currently writing a Children’s book series that I hope will help with that!

4. What is your favorite part about being a spiritual healer? The most rewarding? The hardest part?

My favorite part is seeing how what I am doing really affects people! I get messages all the time from people who tell me how I’ve helped them or how the second they get their healing boxes from Who’s Frankie, they feel an instant energy shift! That brings so much joy to my life.

The most rewarding is knowing that I am doing what I’ve been put on this earth to do, following my purpose and right path. I feel like you can really feel when you’re meant to do something. It’s ok not to feel it right away, it takes time for some to figure it out.. but once you do it’s instant!

The hardest part is being excruciatingly in tune with the pain of others. A lot of healers are empathetic and soak in the emotions of others to help heal them. When practicing hypnotherapy in college was the hardest part for me. We feel very deeply and it can get taxing. But nonetheless, I wouldn’t choose a different path for anything.

5. Is there someone you’d like to thank for your success thus far?

I would just like to thank anyone and everyone (family, friends, clients, colleagues, supporters) who has believed and encouraged me to follow my dreams. Even the skeptics, because it makes me push that much harder. I’m a confident person in what I feel is right for my path and I don’t let anything stand in my way.

6. What can we look forward to seeing from WHO’S FRANKIE? Anything exciting for Summer 2021?

So much! Our Lavender Sage bundles are hand-harvested with prayer and earth offerings within the Indigenous community. Giving back to the earth, and peoples this healing method derives from. The same goes for our Palo Santo which comes directly from Peru, harvested with the proper time and decomposition needed to produce the healing oils of the tree. Our Single Soak bath salts are all handmade with organic Epsom Salts, fresh dried herbs, pure essential oils, and sacred healing energy. Very powerful! There are always new high vibrational crystals and crystal jewelry! Every healing tool you will find is either handmade or hand-cast respective and supportive of its origins! New healing products will be launching very soon along with our merch line! Very exciting time. You can find everything on and follow us on Instagram @WhosFrankieOfficial.

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