Digital Marketing Strategies for The Entrepreneurially Challenged Start-ups – The Hype Magazine


Media Stop

Published on June 10th, 2021 | by Jerry Doby

Starting from the initial stages when the steps are trembling and no sense of security surrounding, it gets tough to keep ongoing. Such is the case for most start-ups taking the initial stages to make a mark in the highly competitive digital world. After setting up a business, a very crucial step is to get recognition. Unless a number of people who can be a potential client know about the business. A business needs to stand out from the competitors and better understand the business to the interested targets. It gets tough to find the right fit when there is already too much going on. It is recommended for such aspects to find a suitable digital marketing partner. It will not only rescue the business in terms of digital marketing but will also give an assurance that a guardian angel is there to take care of the most important aspect of public outreach.

Mediafire is a company founded in 1996 with the purpose of countering the needs of all the clients approaching them with different needs related to digital media. In the digital divide, staying ahead in the game has become a prerequisite of the business objectives. People only know what they see, and they know what they get to. It is a tough game, and finding the best in this game is tougher. For this, relying on the expertise of Mediafire’s team, who has experience of over decades, is a wise choice. It had partnered with Lincoln Center Library of Performing arts to provide creative direction to advertisements bringing them on the web in 1998. 

Since then, they have partnered with many big names to give a boost to the business’s social presence. It also worked for Autodesk in 1999, an American multinational software corporation that makes software products and services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries to build a software management system. It was not only a digital marketing task but also a software development lifecycle. It was the time when the company took a new turn towards exploring other domains for the digital world.

Another differential partnership was with the University of Calgary in 2000 to build an online learning platform for immigrating doctors looking to maintain their status through CME credits. It helped the university digitalize their process and get more convenient for the jo searchers to keep track. Mediafire has a great association with the e-Commerce and arts industry. It has also partnered with the Canadian Museum of civilization to build its initial eCommerce management system in 2002.

Pivot was a client that focused on digital marketing services only in 2005. Joe Bongiorno, the founder of Mediafire, aimed to leverage a new era of technology for building this company. At the beginning of the web sphere, he acknowledged its importance and directed future goals towards bringing better business through online presence. Although the initial journey was hard to lead but with constant improvement and an attitude of not giving up, they managed to gather more partners who would need these services. As in the early 90s, businesses were not aware of the importance of a social presence as they know by now. But Joe stayed determined towards the goal and launched the first website design and marketing agency established in Canada. It is currently working on the acquisition of Click Future Digital and will be completed by 2021.

With the passage of time, businesses got to acknowledge the importance of online presence, and this brought a huge clientele to partner with the expert solutions of Mediafire. It has worked on provincial-level web-based systems such as emergency preparedness systems under the lead of ISR in 2010. It has managed to receive acquisitions from different businesses every year, including Berbek Digital in 2018, Delta Decisions in 2019, and RankFirst Solutions in 2020. The company soon realized that digital marketing could be done remotely, and the transparency of data could ensure the quality of performance being provided by the agency. It developed a sense of successful expansion across Canada, knowing this trend was ongoing.

Mediafire has specialized in website design and PPC services as these two verticals offer immediate results with increased quality conversions. They also offer their services in SEO, Email Marketing, Social Media Marketing, Press Releases, Influencer Marketing, Artificial Intelligence, Chatbots, and Automation.

With a net worth of $2 million and a growth rate of 5% every month, Mediafire is all set to reach the pinnacle of success in technological advancements. The company executives look up to be the premier digital marketing agency in North America by 2022 using traditional digital marketing channels and tools. Also, by incorporating AI and automation, scalable tools for business growth. The company is continuously improving with the constant inclusion of the most up-to-date and proven marketing strategies.



About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.






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